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With 3 billion views for #olaplex on TikTok, the hair care brand was compelled to join the narrative around dupe culture.
October 2, 2023
By: Lianna Albrizio
Associate Editor
Olaplex pulled off what the brand is calling the “ultimate dupe of all time” this week with the launch of Oladupé. Olaplex created the hair care industry's bond-building category with its one-of-a-kind technology with over 160 patents. It is reportedly one of the most duped hair care brands on TikTok (with creators posting content generating 30.4 million views of the hashtag #olaplexdupe. But with its patents, unique ingredients, bond-building technology and effective results, t...
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